Artwork
This page outlines the four key artworks featured in This is Not a Farm — a farmer-led campaign supported by WeMove Europe, calling for urgent reform of the EU’s €386 billion Common Agricultural Policy. Each illustration is designed to provoke reflection and public debate ahead of key CAP talks.
“Ceci n’est pas une pomme”, 2025
Miel Vandepitte for WeMove Europe
Digital illustration
This illustration challenges the illusion of transparency in our food system.
At first glance, the apple looks natural and wholesome. But the barcode and warning label tell a different story — one of industrial agriculture, corporate control, and hidden costs.
The caption, “This is not an apple”, prompts viewers to question what really goes into the food we eat — and who profits. The piece is part of the This is Not a Farm campaign, calling for fairer policies and more public accountability in how our food is grown.
“Ceci n’est pas une ferme”, 2025
Miel Vandepitte for WeMove Europe
Digital illustration
The leading campaign illustration directly challenges the postcard myth of European farming – and the reality behind it.
It shows a red-brick farmhouse, green fields, grazing animals – all the features of a traditional, idyllic farm. But a creeping shadow cuts across the scene, hinting at the industrialisation and land consolidation reshaping agriculture across the EU.
Part of the This is Not a Farm campaign, the piece shows how EU subsidies often benefit large agribusiness while small farms disappear.
The caption, “This is not a farm”, invites viewers to look again – and ask who the current system really serves.
“Ceci n’est pas durable”, 2025
Miel Vandepitte for WeMove Europe
Digital illustration
With its caption, “This is not sustainable”, the artwork calls out monoculture farming: a system that erodes biodiversity, depletes soil, and is still heavily subsidised under the EU’s farm policy.
A harvester cuts through endless rows of identical crops, leaving behind a scarlet-red field. The visual is striking – and a warning.
Part of the This is Not a Farm campaign, it urges policymakers to support diverse, sustainable farming – before irreversible damage is done.
“Ce ne sont pas des agriculteurs”, 2025
Miel Vandepitte for WeMove Europe
Digital illustration
This piece exposes the growing disconnect between those who own the land and those who farm it.
Two suited figures oversee a field flanked by robotic harvesting machines — a nod to the corporate control of agriculture. The caption, “These are not farmers”, reflects a hard truth: 80% of EU farm subsidies go to just 20% of recipients, often rewarding landowners and agribusiness over working farmers.
Part of the This is Not a Farm campaign, the illustration calls for CAP reform that puts food producers – not profit – at the centre of EU policy.
Photo Credits:
Bárbara Pereira, Portugal
Unsplash.com
WeAnimals.org
